
In te reo Māori, whaihua means “to enhance worth” or “to develop, grow.” For us, that means building economic strength while nurturing relationships, cultural vitality, and community wellbeing.
Our stingray (whai) logo symbolises guidance, protection, and agility. Like the stingray navigating changing tides, we help our clients move with confidence through the complexities of business and finance.
We provide accounting, financial management, and specialist advisory services tailored to your needs
We provide consulting & cultural advisory, helping organisations embed Māori values, build cultural capability
and work effectively with Māori communities.
At Te Whaihua Advisory, we travel alongside you with clarity, stability, and purpose helping you grow, protect, and enhance what matters most.
Trust is the foundation of everything we do. We take time to understand people, listen deeply, and build relationships that are genuine and reciprocal. We value the strength that comes from working together, walking alongside clients and partners as true collaborators.
Our role is to safeguard the people, knowledge, and resources entrusted to us. We approach every opportunity with care, ensuring decisions honour the past, serve the present, and protect the future. We see ourselves as part of a larger story, where our actions ripple outward to affect many.
Our name reflects our purpose. Whaihua means to generate worth, benefit, and positive impact. We commit to work that creates value lasting well beyond the immediate project, value measured not only in economic terms, but also in strengthened relationships, cultural vitality, and community wellbeing.
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